Philly.com today takes a good look at the partnership between Major League Baseball and Scott's Miracle-Gro Company, highlighting the special seed blends that allow average people to grow grass similar to that seen at many ballparks.
According to this article, it's been a pretty successful arrangement so far for both Scotts and the Phillies. The Citizen's Bank Park blend was the top seller, according to Dave Buck, the Phillies VP of marketing and advertising.
"Scotts buys radio and television advertising from the Phillies. It paid to have its logo emblazoned on the tarp cover along the third-base side of the infield and on the rakes and shirts of the grounds crew.
And like any licensed Phillies product, including hats and jerseys, the team gets a share of the sales of grass seed and fertilizer. There are other non-apparel licensed Phillies brand products: Phillies Franks by Hatfield Quality Meats Inc. and Phillies Graham Slam ice cream by Turkey Hill Dairy Inc."
This reminds me that I need to go out and do something with my lawn, which looks like crap at the moment.
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